We love handcrafted things. They embody humanity’s most cherished values, such as patience, hard work, thoughtfulness, and grace. They remind us that other human beings care about the same things that we do. Design, in particular, is a practice resonant with our love for empathy, harmony, and attention to detail. And typesetting, the act of imbuing a text with our design ideals, is the key to handcrafting websites.
In practice, typesetting is what web designers have done for years in selecting, sizing, and spacing type, shaping layouts, and to some extent in choosing markup. We need to recognize typesetting – the term and the craft – because it is our heritage to keep. Design, in particular, is a practice resonant with our love for empathy, harmony, and attention to detail. And typesetting, the act of imbuing a text with our design ideals, is the key to handcrafting websites.